Thursday, February 9, 2017


Hey Guys & Dolls,
Today, I am going to delve a little into the world of Sports Luxe; a trend that infiltrated fashion back in 2014 and never left.
From what I know, Sports Luxe was never really a thing and the closest we got fashion wise was overpriced, over embellished sweatpants with coordinating hoodies endorsed by one celebrity or the other.

Fast-forward approximately a decade later and the fashion industry is introduced to Alexander Wang and the art of Athleisure.
Whilst I wouldn’t call myself an athlete or someone who works out for that matter (although I am not averse to it), athleisure both provides technical performance characteristics for those who actually need it and a fashion element for those that just want to look like they do.

So what is actually Athleisure? Well, it is a blanket term for activewear that is not meant to be sweat in. It sounds ridiculous but it has paved the way for brands like IVY PARK, which has grown to be a cult favourite amongst many for the reasons stated above.

I own a lot of athleisure pieces of which I cannot vouch for their technical purposes because I have never worn them for that purpose and rightly so, because when you look this good, why waste it on the gym?

Crop Knit: Alexander Wang
Denim: Marks & Spencer
Shoes: Steve Madden

Love Always,


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